TRAZES - (You have been found)
TRAZES - (You have been found)
TRAZES - (You have been found)
How can awareness and behavior for data protection and privacy be specifically strengthened in the age of data-collecting and data-processing algorithms?
How can awareness and behavior for data protection and privacy be specifically strengthened in the age of data-collecting and data-processing algorithms?
How can awareness and behavior for data protection and privacy be specifically strengthened in the age of data-collecting and data-processing algorithms?
Intelligent technologies promise progress, simplification of everyday life and entertainment. Especially in the recent past, tools such as ChatGPT have ensured that artificial intelligence has reached all levels of society and raised awareness of the innovative power of such technologies. However, the complexity and effectiveness of the use of artificial intelligence are opaque and cannot be estimated. In particular, the processing of personal data by artificial intelligence raises questions.
How do technologies of this kind work? What impact do they have on the individual? And above all, what risks do they pose?
Intelligent technologies promise progress, simplification of everyday life and entertainment. Especially in the recent past, tools such as ChatGPT have ensured that artificial intelligence has reached all levels of society and raised awareness of the innovative power of such technologies. However, the complexity and effectiveness of the use of artificial intelligence are opaque and cannot be estimated. In particular, the processing of personal data by artificial intelligence raises questions.
How do technologies of this kind work? What impact do they have on the individual? And above all, what risks do they pose?
Intelligent technologies promise progress, simplification of everyday life and entertainment. Especially in the recent past, tools such as ChatGPT have ensured that artificial intelligence has reached all levels of society and raised awareness of the innovative power of such technologies. However, the complexity and effectiveness of the use of artificial intelligence are opaque and cannot be estimated. In particular, the processing of personal data by artificial intelligence raises questions.
How do technologies of this kind work? What impact do they have on the individual? And above all, what risks do they pose?
Background
Background
Background
Against this background, the idea of a digital human was born: A virtual copy of an individual, created from data collected by various algorithms. This copy contains all character traits and the most personal data, often including data that the individual is not even aware of. The aim of this project is to raise awareness of data collection and use and to encourage a more careful approach to digital services. The digital person serves as a reflection of one's own digital identity and as a reminder to critically scrutinize one's own data traces.
»TRAZES«, a multi-layered educational campaign, encourages reflection and rethinking and shows where unconscious actions with personal data can lead in the future.
The assessments of the effects of our digital behavior are based on a laboratory experiment. The following research question was investigated:
What influence do different usage activities and personal data have on the ability of artificial intelligence (AI) to interpret the identity of users?
In a scientific experiment, the Instagram reel feed was analyzed in a controlled laboratory environment. In this environment, various factors could be tested and manipulated in order to better understand how the Instagram algorithm works. By setting certain conditions, such as interacting with certain content and posting certain posts, it was possible to observe how the algorithm reacts and what impact this has on the reel feed displayed. The results of the experiment with three different behavioral patterns, normal user, influencer and robot, show that users can significantly influence the Instagram reel feed through their individual behavior. In particular, interaction with certain content leads to the algorithm presenting more content on a specific topic in the user's feed. These observations confirm that not only the Instagram algorithm, but probably also other similar algorithms, are able to develop a kind of “digital personality” of users. The algorithms continuously learn from user behaviour and adapt the feed accordingly to provide a personalized and relevant user experience.
Against this background, the idea of a digital human was born: A virtual copy of an individual, created from data collected by various algorithms. This copy contains all character traits and the most personal data, often including data that the individual is not even aware of. The aim of this project is to raise awareness of data collection and use and to encourage a more careful approach to digital services. The digital person serves as a reflection of one's own digital identity and as a reminder to critically scrutinize one's own data traces.
»TRAZES«, a multi-layered educational campaign, encourages reflection and rethinking and shows where unconscious actions with personal data can lead in the future. The assessments of the effects of our digital behavior are based on a laboratory experiment. The following research question was investigated:
What influence do different usage activities and personal data have on the ability of artificial intelligence (AI) to interpret the identity of users?
Against this background, the idea of a digital human was born: A virtual copy of an individual, created from data collected by various algorithms. This copy contains all character traits and the most personal data, often including data that the individual is not even aware of. The aim of this project is to raise awareness of data collection and use and to encourage a more careful approach to digital services. The digital person serves as a reflection of one's own digital identity and as a reminder to critically scrutinize one's own data traces.
»TRAZES«, a multi-layered educational campaign, encourages reflection and rethinking and shows where unconscious actions with personal data can lead in the future.
The assessments of the effects of our digital behavior are based on a laboratory experiment. The following research question was investigated:
What influence do different usage activities and personal data have on the ability of artificial intelligence (AI) to interpret the identity of users?
In a scientific experiment, the Instagram reel feed was analyzed in a controlled laboratory environment. In this environment, various factors could be tested and manipulated in order to better understand how the Instagram algorithm works. By setting certain conditions, such as interacting with certain content and posting certain posts, it was possible to observe how the algorithm reacts and what impact this has on the reel feed displayed. The results of the experiment with three different behavioral patterns, normal user, influencer and robot, show that users can significantly influence the Instagram reel feed through their individual behavior. In particular, interaction with certain content leads to the algorithm presenting more content on a specific topic in the user's feed. These observations confirm that not only the Instagram algorithm, but probably also other similar algorithms, are able to develop a kind of “digital personality” of users. The algorithms continuously learn from user behaviour and adapt the feed accordingly to provide a personalized and relevant user experience.
In a scientific experiment, the Instagram reel feed was analyzed in a controlled laboratory environment. In this environment, various factors could be tested and manipulated in order to better understand how the Instagram algorithm works. By setting certain conditions, such as interacting with certain content and posting certain posts, it was possible to observe how the algorithm reacts and what impact this has on the reel feed displayed. The results of the experiment with three different behavioral patterns, normal user, influencer and robot, show that users can significantly influence the Instagram reel feed through their individual behavior. In particular, interaction with certain content leads to the algorithm presenting more content on a specific topic in the user's feed. These observations confirm that not only the Instagram algorithm, but probably also other similar algorithms, are able to develop a kind of “digital personality” of users. The algorithms continuously learn from user behaviour and adapt the feed accordingly to provide a personalized and relevant user experience.
Strategy
Strategy
Strategy
»TRAZES« is strategically positioned where people leave their digital footprints and where companies can capitalize on them. The content reaches the target audience through three key touchpoints: a series of posters, a competition, and social media. All of these ultimately lead to an educational video.
The project plays with the elements of shocking, educating and raising awareness while incorporating dystopian aspects. It aims to make users aware of how quickly they are willing to share personal information and what information is out of their control.
»TRAZES« is strategically positioned where people leave their digital footprints and where companies can capitalize on them. The content reaches the target audience through three key touchpoints: a series of posters, a competition, and social media. All of these ultimately lead to an educational video.
The project plays with the elements of shocking, educating and raising awareness while incorporating dystopian aspects. It aims to make users aware of how quickly they are willing to share personal information and what information is out of their control.
»TRAZES« is strategically positioned where people leave their digital footprints and where companies can capitalize on them. The content reaches the target audience through three key touchpoints: a series of posters, a competition, and social media. All of these ultimately lead to an educational video.
The project plays with the elements of shocking, educating and raising awareness while incorporating dystopian aspects. It aims to make users aware of how quickly they are willing to share personal information and what information is out of their control.
Hi:Stories
Hi:Stories
Project information
Project information
Project information
Year: 2024
Year: 2024
Year: 2024
Duration: six months
Duration: six months
Duration: six months
Client: HfG Schwäbisch Gmünd
Client: HfG Schwäbisch Gmünd
Client: HfG Schwäbisch Gmünd
Course: Strategisches Gestaltungsprojekt
Course: Strategisches Gestaltungsprojekt
Course: Strategisches Gestaltungsprojekt
Partner: Marc Schade, Marie Köhle, Noah Kirschgens
Partner: Marc Schade, Marie Köhle, Noah Kirschgens
Partner: Marc Schade, Marie Köhle, Noah Kirschgens
© Adrian Jans 2025 | Imprint | Privacy Policy
© Adrian Jans 2025 | Imprint | Privacy Policy
© Adrian Jans 2025